myhotel Bloomsbury

One of the more irritating trends in the urban boutique movement has to be the darkness factor. For the last decade, apparently being able to see was terribly un-hip. So, how wonderful for myhotel Bloomsbury to take everything that’s cool about boutiques (modern design, Asian flavor, urban setting, sophisticated crowd made up of creative professionals) and brighten it up with light, airiness and splashes of color.

Now for good measure, the designers claim that feng shui principles have been applied in the design, and if that doesn’t give you the prerequisite feelings of safety, peace and good will, you can always make use of their spa services. That doesn’t appeal? At myhotel Bloomsbury there’s a library available to the guests 24/7. Although I think if they really wanted it to be the promised oasis, they'd remove the internet access. Books are far more relaxing.