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August 02, 2007

The Gershwin Hotel

Gershwin New York City practically overflows with urban boutique hotels, the kind with minimalist lobbies and bars with velvet robes. So urban, in fact, that wearing even hint of pastel color in most of the lobbies might make you feel as though you should be on display at the Museum of Natural History in front of a little plaque that says hillbilly. And isn’t that why we love New York? The problem is, the average struggling artist or fashion up-and-comer doesn’t have enough plasma to pay for two nights at most of these places.

Then, there’s the Gershwin Hotel. Colorful, vibrant and affordable, the downtown boutique hotel can out cool the coolest and out hip the hippest, with over-the-top art exhibits and ultra modern furniture. Best of all, because it offers dorm style rooms quite inexpensively, the crowd is always far spicier and more interesting than at those pricier boutiques,  made up of backpackers, artists, globetrotters and other assorted style makers. Although, if you do have the means, there are regular and suite rooms that provide more comfort and privacy than the dorms.

I do love a hotel that is as much a part of experience of a place as any of the nearby attractions, and the crowd at the Gershwin is as emblematic of New York’s downtown scene as anything you’ll find in a SoHo gallery. As part of its commitment to art-for-art sake, The Gershwin also has several artists, writers and poets in residents every year and hosts all sorts of parties and events celebrating the city’s culture. Best of all, you can wear bright purple or pale pink or a jacket made from your Tennessee grandmother’s sofa, and make it a statement. The crowd will love it.

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well i love NYC :)

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